There is something TERRIBLE happening right now in our profession. It is something that on the surface, may seem like a good thing…but it’s killing the business of physical therapy.
I’m talking about the need to be smarter that has been driven into us as practice owners: The perpetual, nagging insistence that you need to have more certifications, more knowledge, or more credentials if you want to be successful.
But I am here to tell you, from my own personal experience…it doesn’t matter.
No matter how many degrees you have, no matter how many advanced certifications you get, it will never be enough.
It’s time to refocus that energy on something more rewarding. Here’s the one question you need to ask yourself if you want to see real changes in your practice:
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By Jamey Schrier
PT, Founder & CEO, Practice Freedom U
October 10, 2019
3 minute video