Tell me, does any of this sound familiar?
A practice that’s disorganized, with chaos in its daily operations. Inconsistency in patient experience. Errors happening left and right. Practice management that lacks critical objective information to measure the success of its core services. Practice owners who never have time to step back and plan for the future they want for their business.
That’s how I describe a practice that isn’t automated.
Automation is about having systems. Systems provide cohesion, consistency and organization that stays in place no matter how busy things get, regardless of staff turnover. With automation, you can standardize the work of every part of your practice, including finances, marketing, scheduling, collections, hiring.
Automation can sound complicated and impersonal. Actually, it delivers exactly the opposite. Organization helps you simplify your operations. And systems allow you to focus even more intensely on the personalized care and services that your practice is all about.
Remember, if you want to grow your practice, your revenues and your impact in your community, you need to automate. As I’ve talked about before, automation comes before growth—not the other way around. Your willingness to automate is nothing less than the key to running a successful business.
5 lasting benefits that come from automation
Every patient gets the same level of quality in their experience
Implementing systems can dramatically reduce inconsistencies in patient care. Automation standardizes the quality of your patients’ experience without de-personalizing it. You’re not replacing person-to-person contact with impersonal contact. You’re creating methods and standards for the personal interactions that create the patient experience at every point of contact with your clinic. You set the standard and your systems deliver it, every single time.
If you’re still trying to figure out the whole patient experience thing, you’re not alone. For starters, we need to talk to our current and prospective patients in ways that cut through all the clutter, and help them understand why they need us. Reaching out to patients simply and directly is part of what you’ll learn in my FREE guide, 3 Simple Things That Will Get You More Patients and Make You More Money Right Now.
Staff works more productively, with less conflict
In a practice without systems, everyone scrambles. There’s no established method; everyone is winging it. That’s an environment that makes teams less productive, less trusting, and a lot more stressed. It’s not realistic to expect our staff to function at their best without clear, specific roadmaps for how to get things done, and what success looks like. Automation offers your clinical and administrative staff a series of objective, thought-out processes for every part of clinic operations.
Systems increase productivity, accountability, and retention. All that goes right to your ability to make money and have a bigger impact in your community.
You get a life away outside your clinic
Being ambitious and driven doesn’t mean work all the time. To sustain a professional life as a PT owner, you need balance. Your family needs you. Your own personal health and happiness is at stake. Your business benefits from you being able to step away. When you have the balance and freedom that comes with a life away from work, you can avoid burnout, and the loss of passion and drive that got you into your clinic in the first place. Automation lets you do this job for as long as you want, on your terms, connected to that joy and passion.
You control your practice—not other way around
Automation puts you in control. You decide how big you want your business to be, what patients you want to treat, the referral partners you want to work with. Systems get tailored to make that very specific vision of yours a reality. No more crossing fingers and hoping things will go the way you want them to. Automation lets you custom-build the practice that’s right for you.
Community gets your expertise for the long term
Sustaining a business in today’s world isn’t easy. In PT and health care, we’re facing technological changes, regulatory changes, economic changes, all the time. To survive, PT practices need to be to be adaptive AND organized. From financial management/planning to daily operations to marketing, systems keep your business healthy and functioning at its best. That puts you in the best position to pivot and adjust as needed, to keep pace with our ever-changing business landscape. More changes are coming, faster than ever. Want to be around to serve your community for the long-term? Automate now!
