I used to hate marketing.
Well, “hate” might be a strong word, but as a care provider marketing wasn’t exactly my forte.
So when I began to market my practice, I tried to learn as much as I could about marketing.
Unfortunately, I also tried to implement everything I was learning (can you say the word OVERWHELM)
At one point, my marketing plan consisted of 21 different strategies to generate referrals.
That’s a lot even for a 50 Million company, let alone a small practice doing about 500K per year.
I was infatuated with wanting to know more and more marketing strategies…(with the hopes I would find the Holy Grail of marketing…sorry, I didn’t find it 🙂
But what I did find was a surefire way to overwhelm the crap out of my team, my marketing assistant and myself.
With all of this effort, you would have thought my referrals would have shot up?
I barely generated enough referrals to cover the costs of my addiction to purchasing marketing programs.
It wasn’t until I did this one thing that changed everything.
It helped me reduce my marketing strategies from 21 to 4.
And my referrals quadrupled from 24 to over 100 per month!