My son decided to join the Army National Guard.

He wanted me to come with him to visit the 29th Division Armory in Baltimore while he interviewed with Brigadier General Janeen L. Birckhead.

While I sat in one of the offices and waited, I noticed this picture.

It clearly describes the Army’s values.

This one picture gives Jack a clear picture of what the Army believes. It allows Jack to ask himself, “Do I share their values?”

If the answer was “no”, then we wouldn’t be here.

But the answer was “yes”.

And Jack is here about to dedicate the next 11 years of his life to the Army National Guard of Maryland (serving 3 years during school and then 8 years after he becomes a commissioned officer).

What if the Army didn’t have values?

What if you had to guess what their values were or you had to ask someone what the values were (and got different answers from everyone you spoke with)?

Would he have joined?

Maybe.

My point is this…values allow people to know what you believe in. It allows people to either share in those beliefs or not.

If not, that’s perfectly fine. It probably wouldn’t have worked out anyways.

If yes, you hope the core values of the company are consistent with their culture and operations (they actually follow their own values).

A big problem that I see among business owners is they do not have clear values.

A values is a belief that lets people know (including potential hires) what you stand for and what they can expect when they join your practice.

Today more than ever, people want to be a part of something bigger than themselves.

As a practice owner, it’s your job to clearly communicate this (especially in the job ad and reinforced in the interview).

Otherwise, you’re just “selling” the same stuff as everyone else.

What separates you is what you believe and how you incorporate those beliefs into your business.

This week, take a moment to think about and write down your values. What do you believe in? How do you treat each other? What should someone know about who you are? I believe you will attract better, more aligned people to your business.

You don’t have to be a large business or the military to have values.
4wA
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