Blog
The Lighthouse Leader February 2019 Edition
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] It’s a cloudy and gray late-winter day in Washington, DC. But there’s no shortage of energy inside the halls of Practice
How to Avoid the Hidden Traps of PT Referral Marketing
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] Referrals are the mainstay of physical therapy marketing. But most PT owners and managers I talk to consider managing referrals a
The Truth About What Our Patients Need… And It’s Not Quality Care
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] How do you know what your patients really want? Be careful: the answer probably isn’t what you think it is. Until
The Essential Referral Metric That Gets Overlooked
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] PT owners talk to me all the time about their struggle to get a handle on referrals. I tell them: like
Thriving in the Brave New World of PT Healthcare
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] Remember the days when doctors always referred out for physical therapy, when full reimbursements were all but guaranteed, when you knew
How to Build Referral Partnerships the Right Way
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.5.1″] There are a thousand PT marketing strategies that promise endless referrals. In my years as a PT practice owner, I think
