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To grow and scale your Physical Therapy practice, you need to set goals.
Every entrepreneurially-minded practice owner wants to increase their profits, reach more patients and have a bigger impact on their community, and capture more freedom of time for themselves.
At The Practice Freedom Method (and soon, Practice Freedom U!) we use a series of proven goal-setting strategies to put Physical Therapy practice owners on the road to achieving these major milestones.
But I always start by recommending our practice owners begin with something much simpler and more powerful…
Start daydreaming about what you want your work and life to look like.
Sound frivolous? It’s anything but.
As Physical Therapists AND business owners, we’re high achievers. Scientific research shows that high-achieving, highly-motivated people are the ones who stand to benefit the most from harnessing our daydreams as a way to produce results.
Whether you know it or not, you’re already a daydreamer
We’re biologically hard wired to have our minds wander. Daydreaming has been studied rigorously since the mid-1960s, and scientists estimate we spend somewhere between 30 to 50 percent of our waking hours with our minds wandering off-task.
The keys to leveraging this daydreaming time to your advantage?
- Pay attention to where your mind wanders
- Gently guide yourself toward positive, constructive daydreaming about your future
Here are 3 ways daydreaming can help you move forward in creating a better vision for your practice, and setting the right goals to get you there:
It helps you identify what you really want
As practice owners, we spend so much time thinking about what we MUST do, and not nearly enough time thinking about what we ASPIRE to do. This is where daydreaming can be a priceless tool.
Start to regularly channel some of your daydreaming time to imagining what your ideal workday, or workweek, looks like. These are best-case scenario visions, folks. How do you WANT to spend your time every day? Don’t hold back. The pictures you get are information about where your heart and mind meet. That’s the most powerful direction there is.
It helps you meet your goals once you set them
Once you have goals in place, daydreaming can help you reach them. Start visualizing yourself meeting the individual steps towards your larger goals. Research shows that among highly motivated individuals, daydreaming increases the odds of goal achievement.
It strengthens your decision-making
Daydreaming is a powerful mental thread between our past, present and our future. When it comes to decision making, scientists have found that the more we allow our minds to wander, the less impulsive we are in making decisions.
Daydreaming also enables us to be more creative and innovative when solving problems.
It makes great sense when you think about it: allowing our minds time to wander lets us reflect on our past experiences, envision the new and different future we want, and rehearse our next steps. Daydreaming is a pathway out of the mental ruts we so often find ourselves in, which lead to the same old choices and the same old outcomes.
Are you a practice owner who is ready to grow and scale your business, but doesn’t know exactly what changes are best for YOUR practice today?
Set up a no-obligation appointment to speak with me. During your free 45-minute call, we’ll talk about how to identify your best next steps for smart business growth. Limited times are available.