Jamey was recently Featured on WebPT’s Blog. Check out the second video of the series
How You’re Dividing Up Your Time Influences Your Bottom Line
Every physical therapy clinic owner has had to make this decision at one time or another: Treat all day a few days a week—so you can focus on other activities on non-treatment days—or schedule patient visits every day and get other stuff done during non-treatment blocks. Most owners have chosen the latter—big mistake!
Contrary to popular belief, we’re not meant to multitask. We’re at our best when we’re focused on one thing at a time. While many of us, including myself, think we can quickly go from treating patients to meeting with staff to entering data in Quickbooks to mapping out first-quarter marketing spend, the reality is that doing all of these things at once means no one thing will be done well. When we keep scatter-brained schedules, we’re not efficient, and we make more mistakes.
The secret to effective time management (i.e, having a productive week) is to organize your schedule into full days of the same—or similar—activities. This means that if you’re treating, you’re treating (and everything that goes along with it) the entire day. You’re not squeezing staff meetings, marketing planning, or administrative duties into treatment days. Treatment days are money-making days. Keep them that way.
Don’t make yourself vulnerable to “everything done, but nothing done well” syndrome. Check out my video on how to maximize your treatment days and be more productive and efficient throughout the week.