There’s a reason some practices have marketing that works, and others don’t. It’s not a budget. It’s not luck. This episode breaks down what it actually is.

Joshua Brummel is the co-founder of TherapyFlow and author of The Flow, a weekly read for over 15,000 practice owners. Before going deep into the mental health practice space, he cut his teeth in sales and marketing at places like the Chicago Tribune and Vector Marketing, so when he talks about what works, he is not guessing. TherapyFlow has helped hundreds of practices scale to multi-six and seven figures by building consistent marketing, sales processes, and operations that actually flow, and his whole philosophy is simplicity over hustle.

This episode is for mental health, physical therapy, occupational therapy, and speech-language pathology practice owners who have worked with thousands of clients between them and want to know what is actually going on under the hood when marketing stops working.

If this episode reframed how you think about your own marketing struggles, subscribe, share it with a mental health practice owner in your network, and comment with the tactic you have chased the most without results.

Episode Breakdown:

00:00 – Opening Hook

0:31 – Guest Introduction: Joshua Brummel

1:54 – Getting Under the Hood of a Broken Marketing Strategy

2:48 – Different Revenue Stages, Different Marketing Problems

9:04 – Choosing the Right Strategy Before Scaling It

15:16 – Less Is More: Going Deeper Instead of Wider

38:07 – The Skill of Hiring the Right Marketing Help

38:36 – How to Connect With TherapyFlow

40:08 – Closing Thoughts

If billing gaps, collections, cash flow, or revenue leaks are creating stress in your practice, schedule a conversation with Jamey here.

You can learn more about Joshua’s work here.