Neil Trickett built and exited his own successful physical therapy practice, then went on to build Practice Promotions, a multi-seven-figure agency that has helped hundreds, maybe thousands, of practice owners grow their patient volume. He is not a marketer who studied healthcare. He is a practice owner who became a marketer, and that difference matters.

In this episode, Neil traces the entire arc of practice marketing, from cutting his teeth on direct mail postcards and printed newsletters in 2011, through the shift to websites and Google advertising, through the acceleration COVID created in digital behavior, to where AI is pushing search today. He also gets specific about what happens when an owner hires a marketing coordinator and thinks the problem is solved, versus an owner who hands over a credit card expecting marketing alone to fix a referral problem that is really a conversion or operations problem.

This episode is for physical therapy, occupational therapy, speech-language pathology, and mental health practice owners trying to figure out where marketing actually fits relative to operations and conversion.

Episode Breakdown:

00:00 – Opening Hook

1:08 – Guest Introduction: Neil Trickett

2:08 – 28 Years From PT to Marketing Pioneer

3:17 – “Have You Heard of This Thing Google?”

3:44 – From Postcards to Practice Promotions in 2011

4:03 – COVID as the Light Switch

6:55 – The Credit Card Question: What Marketing Alone Can’t Fix

23:36 – Tracking Your Real Patient Acquisition Cost

41:28 – Your Free Marketing Ideas Kit

42:39 – Closing Thoughts

If billing gaps, collections, cash flow, or revenue leaks are creating stress in your practice, schedule a conversation with Jamey here.

You can learn more about Neil’s work here.