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Do you have a plan for next year? To a lot of PT practice owners, strategic planning sounds complicated and time consuming. I get it. You’re way too busy with the work you already have on your plate. Planning is a luxury for people who have more time, right?
Wrong. Strategic planning is how you start to take control of your time—to focus on the work that’s most important to you, and to work less overall. All while your PT practice runs more smoothly and generates more revenue.
Strategic planning doesn’t need to be complicated. It’s about identifying priorities, pinpointing exactly where your focus needs to be for your practice to:
- run more smoothly—with less effort from YOU
- generate more profits
- help more people
Once you have a strategic game plan for the year ahead, you can break that work down into a series of smaller, more specific goals. At Practice Freedom U, we like to work towards goals in 90-day sprints, which have their own weekly and daily targets.
Strategic planning for the year ahead gives you a tangible milestone to work toward. With that goal in your sights, you’re less likely to be distracted, or uncertain about where to put your effort and attention. You’ll also be much less tempted to chase after every shiny new thing in the business marketplace.
When you pay attention to planning strategically, the core foundation of your business gets stronger. That translates to more profits for your business in the short-term, more value for your business over the long-term. You’ll work less—not more— and become more confident in your ability to lead your business into the future.
Here are essential 4 questions to get you rolling:
What’s my biggest, most pressing challenge?
Another way to think about it: what area of my practice is furthest from fulfilling my vision?
Is your front desk a hotbed of chaos and confusion? Are patients frequently cancelling or dropping out of care? Are reimbursements a constant struggle?
Your weak spots point you to where your strategic attention needs to be.
What’s the strongest performing area of my practice?
Strategic planning isn’t only about shoring up the weaknesses in your practice. It’s also about replicating, reinforcing, and improving on what IS going well—to make it go even better. Building on your strengths helps you create sustainable, replicable growth. And sustainability is how you build top-dollar, long-term value in your PT practice.
If I could change one thing about my practice, it would be …?
This question helps you prioritize. Many of us have a laundry list of challenges. It’s important to acknowledge them all and also to select the most critical. Prioritizing with a sense of purpose is at the heart of smart, effective strategic planning. What matters most to you to change or improve in your practice, today?
If I could change one thing about my role, it would be …?
Practice owners, almost as a rule, are too involved in the daily operations of their clinics. Among the many problems that causes? it doesn’t leave enough time/energy to be the strategic leader your business needs you to be. You probably can’t change everything about hohttps://practfree.wpengine.com/wp-admin/post-new.php#w you function in your practice all at once. But you can work methodically and strategically to re-shape your role—starting with the single most burdensome or stressful hat you wear.
Looking for proven strategies for increasing patient visits?
I’ve spent more than a decade testing what works best to increase patient visits and boost revenue. For a limited time, get a free copy of my guide, the Patient Visit Multiplier, to get more patients and keep them more engaged.